Performance Marketing Services for E-commerce Brands
At 82 Marketing, we provide specialized performance marketing solutions engineered exclusively for e-commerce brands. We reject vanity metrics and superficial engagement figures, concentrating all strategic energy on measurable business outcomes: qualified customer acquisition, higher purchase volume, and sustainable return on ad spend (ROAS).
Our multidisciplinary advertising services span search, social, marketplace, store infrastructure, and lifecycle retention. By uniting data-led paid acquisition with real-time analytics and proprietary catalog tooling, we help scaling merchants turn marketing budgets into predictable, profitable revenue.
Google Ads & Shopping Management
Search intent represents the highest-converting traffic source in digital retail. Our Google Ads service covers Search, Google Shopping, Performance Max, Display, and YouTube campaigns designed to position your inventory in front of high-intent buyers exactly when purchase motivation peaks.
We combine automated bid strategies (tROAS, tCPA) with daily negative search hygiene and feed enrichment through our sister platform CataBoost.com to maintain margin discipline while unlocking rapid scale.
- Search, Standard Shopping, and Performance Max campaign structures
- Granular Google Merchant Center feed optimization and custom label segmentation
- Server-side Google Tag Manager and Enhanced Conversions setup
- Dynamic remarketing to recapture abandoned shoppers and browse abandoners
Meta Ads (Facebook & Instagram)
Meta remains the premier discovery platform for direct-to-consumer online stores. We architect full-funnel paid social campaigns that guide prospects systematically from cold discovery to recurring purchasing.
Through rigorous creative testing supported by AI production in 82 Marketing Studio, automated scaling with Advantage+ Shopping Campaigns (ASC), and bulletproof Conversions API server tracking, we keep acquisition costs down even in crowded market verticals.
- Full-funnel prospect-to-customer campaign architectures
- Advantage+ Shopping Campaigns paired with manual interest and lookalike testing
- High-velocity creative iteration across video, UGC concepts, and static ads
- Full Conversions API (CAPI) and Meta Pixel dual-redundancy tracking
TikTok Ads for High-Growth Brands
TikTok is an indispensable acquisition channel for visual, impulse-driven, and lifestyle products. We produce platform-native creative frameworks that blend organically with native feeds while driving aggressive bottom-line sales.
Utilizing Spark Ads to amplify genuine consumer content, TikTok Catalog Listing Ads, and behavioral micro-targeting, we help brands diversify beyond legacy channels and lower blended customer acquisition costs.
- Platform-native creative direction built specifically for vertical video
- Spark Ads partnerships to convert social proof into purchase momentum
- TikTok Events API server integration to safeguard attribution
- Catalog sales campaigns optimized for cart value and repeat conversion
Microsoft Advertising (Bing Ads)
Microsoft Advertising reaches an affluent, mature, and often neglected desktop demographic with higher purchasing power. Because competition on Bing is lower than Google, brands consistently secure lower Cost Per Click (CPC) and Cost Per Acquisition (CPA).
We seamlessly import winning Google Ads campaign structures, fine-tune bidding for desktop buyers, and leverage exclusive LinkedIn profile targeting to achieve incremental revenue at outstanding ROAS.
- Synchronized campaign import and bid tuning from Google Ads
- Microsoft Shopping campaigns and merchant feed management
- Demographic and exclusive LinkedIn profile targeting
- Rich ad extensions that capture high desktop search real estate
E-commerce Store Development & CRO
Traffic without conversion is wasted capital. Our store development team builds and optimizes storefronts on Shopify, WooCommerce, and Magento 2 designed from the ground up for lightning-fast load times and frictionless checkout.
From mobile UX design and localized payment gateway integration to end-to-end tracking setups, every store we build is engineered to convert ad traffic at maximum efficiency.
- Shopify, WooCommerce, and Magento 2 storefront development
- Mobile-first responsive architecture and Core Web Vitals optimization
- Seamless payment gateway and shipping courier integrations
- Pre-configured server-side tracking and ad pixel architecture
Email Marketing & Lifecycle Automation
Customer acquisition is only half the profitability equation; retention and lifetime customer value (LTV) drive enduring growth. We design and manage automated email sequences inside Klaviyo that nurture shoppers across their entire lifecycle.
From abandoned cart and browse abandonment flows to post-purchase cross-sells and VIP segmentation, our email automations extract recurring revenue without requiring extra ad spend.
- Turnkey Klaviyo platform deployment and store catalog integration
- High-converting abandoned cart, browse abandon, and welcome flows
- Advanced RFM (recency, frequency, monetary) list segmentation
- Custom-designed promotional newsletters and seasonal campaign broadcasts
Frequently Asked Questions
How do you determine the best channel mix for my store?
During our initial Audit & Analysis phase, we examine your historical sales, average order value (AOV), margin profile, and target audience. For high search intent products, we emphasize Google and Microsoft Ads. For visual and lifestyle products, Meta and TikTok lead acquisition, supported by Klaviyo retention.
What is the required contract commitment?
We work on a flexible monthly contract basis with 30 days notice. We believe client retention should be earned through performance and transparency, not restrictive long-term commitments.
What media budget do you recommend to begin?
We recommend an initial media budget of at least $1,000 to $1,500 per month paid directly to ad platforms. This ensures algorithms gather sufficient conversion volume to optimize machine-learning bid strategies.
How do we track and review results together?
You receive real-time access to a dedicated performance dashboard. Additionally, we conduct a structured monthly video call to review profitability, net sales, and next-month strategic priorities.
Related Services & Resources
Ready to Scale Your E-commerce Revenue?
Let’s analyze your current advertising metrics, identify budget leaks, and build a high-ROI performance blueprint. No long-term lock-ins—just transparent, month-to-month results.
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