Are you ready for Google Analytics 4?

Let us help you with the transition and implementation of GA4.

Get prepared in advance for the changes that will come starting in July 2023!

What is GA4?

Google Analytics 4 represents Google's vision for the future of online data tracking. It collects data from both websites and apps, allowing for a better understanding of the customer journey. Additionally, it relies on machine learning (the algorithm of automatic learning based on data) to make predictions about user behavior. These predictive functions offer guidance and better understanding in optimizing digital strategies, which is why you need to ensure that you have correctly implemented the new GA4.

What are the differences between Universal Analytics/GA3 and GA4?

  • UA uses a measurement model based on sessions and pageviews, while GA4 is based on events and parameters. So, each user activity is now seen as an "event" and will provide us with much more details about these visitors.
  • In UA, a session represents a combination of pageviews, events, and user transactions within a defined time interval. GA4 sessions are not time-limited. Therefore, the number of sessions is likely to be lower, and the average session duration will change.
  • UA allows the storage of certain information from an inactive user (cookies, identifiers, etc.) for a period of 14/26/38/50 months before permanent deletion. Google Analytics 4 allows data storage for only 2 or 14 months.

When should you implement GA4?

If you're wondering how long Universal Analytics will be available and when you should implement GA4, the answer is: as soon as possible, considering that in less than a year, the transition to GA4 will be definitive (July 2023), and Universal Analytics will stop recording data. Additionally, starting from January 1st, 2024, you will lose access to historical data from Universal Analytics.

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